The whole booking business is like online dating: The EPK is your profile where you show yourself at your best. You highlight your assets to find your “perfect match”. That’s where the promoter comes in and books you out of the massive surplus of bands and musicians. The following advices should help you to get to that match a lot faster.
1. Mirror, mirror on the wall ...
It may be superficial but there’s a reason for the saying “a picture is worth a thousand words”. If a promoter wants to book let’s say a singer/songwriter, the picture has to tell him he’s on the right track. Did you know that probably every music genre has it’s own imagery? Just look at some of the big artists from your genre. That can be a good way to choose your perfect application photo.
2. Get a bookers attention (without getting on his nerves)!
Hits upfront. Always! You only have a few seconds to win them over with your music. Booking agents just keep skipping and scrolling through your tracks and wanna be catched. If there’s nothing electrifying in there, there goes the gig. You made it if a song gets stuck in their ear. So get out those catchy tunes and at best you cut away long intros etc. The hook’s a blast? Perfect, then start with it.
3. “Video killed the radio star”
You have an awesome live video that’s rockin’? The crowd’s going ballistic? Show it! This is able to help you convincing even the most skeptic promoter. They instantly see what they can get - what could be better?!
4. Keep it simple, stupid!
It’s totally understandable that you like to talk about your own project or band but the first impression is a matter of seconds. Of course it’s nice to hear that the band members know each other from playing together in the sandbox in kindergarten but what does that tell about your music or your perfomance? Be catchy with your self-description. Don’t forget that promoters aren’t always fans. Long novels are for fans, a crisp intro about you is for promoters or bookers. Cut to the chase. Be relevant. Be interesting!
5. Me & my fans
Socials as a fan radar - your fans and followers from Facebook, Twitter, Instagram & co. are mirroring your fame, which doesn’t leave promoters cold. Lastly he wants to fill his venue by booking you. If you have 300 fans in Berlin for example, it’s another strong argument to convince a promoter of a club with a capacity of 100 people. You have a lot of fans on Facebook? Show it in your EPK. Promoters are in fact interested in that stuff!
To check your EPK in the end, you should switch perspectives. Get in the role of being the promoter for once, look at the bands’ profile and ask yourself whether you’d book that band or not. This role swap eases the critical reflection about your EPK a lot.