Born in East London, now located on the south coast. Her music is principally acoustic and composed using a simple, stripped-back style. Her songwriting is vibrant and colourful with an intimacy in her lyrics that is both distinctive and memorable. In recent years she has studied at the Academy of Contemporary Music and Metropolis Studios developing her self-penned songs into a powerful set and an EP of original music is due for release before the end of 2016.

In October 2015, Sam made her radio debut with her song Highway. It was aired on BBC Introducing; Surrey and Sussex, as track of the day. It was played again in December 2015 as track of the day. In more recent times Sam has had her own feature show on Croydon Radio in June of this year'