Formally named The Beautiful Word, the band made a mark as a DIY band, supporting Ellie Goulding and playing festivals including T in the Park & The Great Escape before a cyst developed in Megan's vocal cords, stealing her voice. After a year hiatus for surgery, some growing up, spiritual growth and a change in direction/lineup, The Beautiful Word returned as Bloom, using Kickstarter funds to record the album ‘What is Life’ which has since been described as ‘Astral space pop worthy of Bjork’ by The Quietus, playlisted by Independent Music Monday and worldwide in H&M Topshop & The Joy Store. Tracks from the album have been played by 3 BBC radio presenters and made BBC Introducing Track of the Week. Bloom are working on a the next album now.