His first album "If You Be My" (2015) offered reflection on masculine vulnerability and love. His debut single, "Ballroom", enjoyed the attention of KCRW's Jason Kramer on his weekly radio show in the US. His sophomore LP, "Missing Persons Report" (Nov 2020) offered a fuller sound with newfound collaborator and producer, Caradog Jones and has received favourable online reviews and distribution by Mahogany. 2022 has begun with a sold-out full band show at The Old Blue Last and promises a busy live schedule with his third LP, Birthday Suit due for release in 2022.

He is a regular on the London music scene and has enjoyed performances around the UK and Europe both as a solo performer and supporting musician. Sam is also currently the lead guitarist for space-folk troubadour Jeremy Tuplin, one-half of Lo-fi bedroom duo, ‘Beach’ and bass player for the incomparable ‘Jemma Freeman & The Cosmic Something’.

“The subtleties in this track are simply stellar, accompany that with a well-paced flow and an exceptionally pleasing layered kaleidoscope of guitars and you have a lovely recipe for success.” – Jonah Holiday, IMR

“With love from KCRW already in the bag it won't be long until more people fall in love with Samuel Nicholson's works of art.” – It’s All Indie

“We are in love with Samuel Nicholson’s vocal tone and nuances. This is the kind of voice that makes a song stand out both as a story and in power. “ – Where The Music Meets