At only 21, but with the ferocity and confidence of someone twice her age, she expertly crafts genre-crossing, dark and brooding music that exists entirely on a plane of its own.

Classically trained and an alumni of the prestigious London Academy of Contemporary Music, Cameron isn’t defined by one particular sound or movement. She creates her own idea of cool, describing herself as alternative pop with a rock undertone, focusing on poignant lyrics and soul-stirring melodic ideas.

“What I make is a mix of everything I love about music,” she says, “my aim is always to create honest music with depth and character - I want my songs to tell stories; I want you to be able to shut your eyes, listen to the lyrics and watch the song unfold in your head.”

Inspired by fellow young contemporary artists such as Ashnikko, Oliver Tree, Grandson and Upsahl as well as acts like Jack Garratt, Radiohead and Raleigh Ritchie, her varied and eclectic taste mixed with her classical background can be heard throughout her music.

Her first release, a dark and haunting debut titled ‘Chemical Love’, was unveiled in 2019 as a taster of the evocative pop anthems to come from the singer, as she armed herself with a clutch of bold and unruly new songs.

Starting the year with the first new track to be taken from her debut EP, ‘Drown’ launched Cameron into 2020 with a huge premiere on BBC Introducing Berkshire and music blog Neon Music describing the track as ‘mesmerising and visceral’. Working alongside producer Rob Macfarlane (Chase & Status, Jacob Banks, Plan B), the track also featured Cameron’s stunning music video debut, shot shortly before the world went into quarantine.

Followed by ‘Superego’, the edgy single has seen incredible success with 35k combined streams to date, with even more radio play from BBC Introducing and support from Apple (New Music Daily), Spotify (The Rock List) and various tastemaker press (God Is In The TV, Mystic Sons, XS Noize and GigSoup). The release, produced by Dan Smith of the Noisettes, also saw Cameron turn her hand to directing as she shot her own at-home music video during lockdown.

Continuing to write and work on new material, Cameron said - “I’m working on songs that have a bit of a kick to them, a bit of grit which really excites me, as well as some songs that are just beauties. I never want people to know what’s coming next - my music will forever change as I do, which is what keeps it all so fresh and exciting.”

Ever evolving and developing her sound, Cameron has previously leant her talents to producer/ DJ Dimension for the massive collaborative single ‘Devotion’ in early 2019. Premiered on BBC Radio 1, the track has to date almost 7.5 million Spotify streams and over 1.2 million YouTube plays, highlighting her versatility as an artist.

With writing and performing always having been a passion, Cameron has been working on perfecting her new live set up for when gigging eventually returns. Incorporating guitar, keys and loops, she’s debuted at prestigious venues such as Notting Hill Arts Club and The Bedford in Balham, with much more on the horizon still to come.

With a hugely successful few years under her belt already, Cameron Hayes is at the beginning of a thrilling career. A bold young voice to be heard and a veritable force to be reckoned with, hers is a name you'll be hearing more about!