With influences from Amy Winehouse, Roisin Murphy, Lana Del Rey and Janelle Monáe to David Bowie, Radiohead, and Frank Ocean - Alfreda’s confessional songwriting style is rooted in her New York City upbringing. She later moved to Sussex, UK prompting the indie artist to experiment with music software and recording her own songs. Finally moving to London aged sixteen to pursue music full-time, Alfreda dedicated this time to building her live shows throughout the city. Not long after, Alfreda was introduced to the Berlin music scene by long-time collaborator Craig Walker. Whilst there, she got to know many new producers and songwriters which has helped develop her own distinctive production style of elegant, high-class pop, working with the likes of: Tyler Pope (LCD Soundsystem) and Knox Chandler (Lou Reed, Siouxsie and the Banshees), and producers Victor van Vugt (Nick Cave, PJ Harvey) and Jan van Der Toorn (Outkast, Snoop Dogg). Alfreda now splits her time between London and Berlin.

Alfreda attributes her fascination with storytelling fashion to her late godmother Isabella Blow, whose influence in the fashion industry includes propelling the careers of milliner Philip Treacy and Alexander McQueen.

Her two new tracks ‘This Room’ and ‘Anyone’ showcases Alfreda as a confident rising artist unfolding, whose distinctive sound and style resonates with listeners. With more music set to be released soon, Alfreda is gearing towards an exciting 2020.