Starting from very humble roots, the group has worked their way to playing at major festivals and concerts all around Morocco. Their style, desert blues, bridges between their original culture and a modern inspiration, first developed by Ali Farka Toure in Mali. Like many of the North African desert blues groups, IMODDA uses electric guitars and jambes to fuse between traditional and modern sounds. However, IMODDA’s sound has its own unique take on the genre. In their yet to be released upcoming album, Tisslit, IMODDA has experimented with mixing reggae rhythms with the desert blues and the result is hypnotic, Azur, their new style....
Their lyrics are ardently committed to preserving and engaging with their Amazigh (Berber) culture while at the same time producing rhythms that, although localized, are universally enjoyable.