7) Sell yourself by telling me why other people who are more established than you, like you
From my years of doing what I do, I’ve reached the conclusion that hyperbole is a dangerous substance, which is potentially more addictive than nicotine. Rarely do you come across an artist who uses it sparingly or wisely; they never just ‘dip their toes’ in the pool of praiseworthy adjectives available to them and as a consequence end up with a number of paragraphs which, if I were to believe what was written as gospel, describe a catalogue of music which is so sonically perfect that it’s a wonder I don’t instantly burst into delirious bouts of hysteric tears upon hearing them due to their inherent beauty.
You think you’re good, and that’s nice, but you’re biased. Instead, I want you to tell me who else thinks the music you’re making is exciting, those people who, by praising you, are actually taking a risk. When I send music supervisors tracks for a project I’m not just sending them the MP3s – I’m telling them why these songs are exciting and why they should want to use them over the thousands of other ditties they’ve received. Things that turn them on include:
- Key radio airplay from stations such as BBC Radio 1, BBC Radio 2, 6Music, 1Xtra, XFM etc
- Blog exposure from reputable sources such as Pitchfork, DrownedInSound, The 405, The Line Of Best Fit, Artrocker amongst many others
- Notable live shows and tour supports (festivals are great and if you’ve supported someone noteworthy that’s also worth a mention)
- Previous syncs – if your music has been synced before then be sure to talk about this
Also at this point, I should note that your online presence should be well maintained and pretty. I will check you out on Facebook so if it’s a mess and you’ve only got two ‘Likes’ (despite there being four of you in the band) then that’s going to be a turnoff.