Get your music on TikTok
Having your music on TikTok is the first step and a requirement you have to meet before thinking about a strategy to promote your music on TikTok. This step used to be easy but due to copyright issues, uploading your music on TikTok got slightly more complicated. But don’t worry: here are 4 steps to upload your music to the platform.
Step 1: Create a TikTok account.
Step 2: Create a video with an external video editor app of your choice (f.e. BeeCut) and add your music to it.
Step 3: Now upload this video to your TikTok Profile.
Step 4: Open the video, click to your profile photo in the bottom right corner of the screen and name your song.
If you want to avoid these steps you can get in touch with a music distributor such as Ditto Music who will take over the work. gigmit users can now get 20% off their first year of releasing their music with Ditto Music, including TikTok, Spotify, Apple Music, Amazon, Deezer and more. gigmit PRO users can even release UNLIMITED music on all of the biggest platforms for FREE for one year.
Et voilà! Your track can now be found on TikTok.
Make TikTokers use your music
Now that your music is on TikTok you can start thinking about a strategy to make your fans (or even TikTok Stars) use your song and make your music go viral.
A Tiktok Challenge is a challenge for users to keep up with a new trend: they record a video to get as many views and likes as possible. It is one of the best means to increase your popularity. How? As a musician, you can engage your followers to lipsync or dance to your songs. Creativity is key in this case! Having an extraordinary dance move in your music video will, of course, be a good challenge which your followers could imitate in their own videos.
Check out some of last year’s challenges...
Similar to other social media channels like Facebook or Instagram, hashtags help you extend the reach of your posts.
If you set a hashtag in a post, it will be linked to the topic and made available in the TikTok ‘hashtag search’. All posts using this hashtag will appear. Your post will also be visible for users outside your network.
If you don’t want to be actively engaged in the whole TikTok sphere you can also consider collaborating with influencers. They have the ability to influence and affect the opinions of their own fanbase. If you get in touch with a good influencer he/she can launch a challenge for you for consideration. That means you’d have to pay. Her/his followers will then most likely participate in the challenge and post a video syncing your music too.
OK..but which song?
Choosing a catchy track is important. Try to see things from the users perspective and select a song which your fans or other TikTok users can create content with (e.g a challenge). And remember that the maximum length of TikTok videos is 60 seconds. So use the right extract of the right song.
To give you an idea we created a playlist with a few songs which got viral on TikTok.
So this is a way to promote your music on TikTok.
If you prefer the classic path, find your next live gig HERE.