Concerts need good planning and organisation. First of all, you want to make sure your audience is happy and the event is unforgettable, right? In order to make sure that nothing goes wrong, the first thing you need to do is to ask yourself the following questions, and establish a masterplan:
- How will you sell tickets?
- Advance sale/Presale?
- Door deal?
1. Set goals
If you want your concert to be a true success, you need to think about your goals in advance. What is it that you want to accomplish with your concert? This means you need to think in measurable quantities, and ask yourself: is your main goal to make some money? Or is it more about raising your fame factor? Improving your image? Getting new fans?
2. Keep an eye on your budget
Organising a concert comes with its own set of expenses. Make a budget plan in advance, and list all the projected costs and expenses. This way you can have a clearer idea of what you can afford or not.
3. Pick a date
When exactly would you like your concert to take place? And how long should it go on for? Clarify that with your bandmates and crew. You should also contact the relevant authorities to find out about any permit you might eventually need.
4. Pick the right venue
You should decide on a suitable venue for your concert based on the expected or estimated crowd numbers. Will there be more than 100 people? Or rather only about 50? Or will there be more like 500? Check if you need extra space for merch stands and catering. Have a look at the overall location – are there good transport connections? Or is it in the middle of nowhere?
5. Make arrangements for food/catering
You can’t have a concert without drinks! It’s up to you to decide if, besides the drinks, you want to offer your audience some food, or provide catering for yourself and your crew.
6. Organise merch stands
You absolutely need a merch stand! Merchandise is essential, as it can supplement your income and help you stay in contact with your fans. That way you don’t pack up and go straight after the gig; it helps you create a better, more lasting impression.
7. Sort out the ticket sales
Do you want to sell tickets? If yes, do you want to sell them in advance? Or at the door, on the evening of the concert? Do you want to use a specific ticketing system? Or would you rather not go that way? There are many ways to handle ticket sales: you can use your own ticket shop, a ticket hotline and/or various public sales points. Think in advance precisely which of these options are the best fit for you.
8. Do some promo for your concert
A cost-effective and unavoidable option is to enter your event in an event calendar. Of course you must also post about your ticket sales and the date of the event on all social media channels. You can also publish ads, for example on Facebook. Or you can get in touch with local newspapers and radio stations. If your budget allows it, you should also use print media such as posters, flyers etc. Create a Facebook event. Invite your friends. Let them share your event and spread the word about your gig!
Bear in mind that, when it’s all said and done, YOU are solely responsible for your gig’s success. Even if something goes wrong, don’t give up; own it, and learn from your mistakes. Your next gig will be better because of it.