Alx’s vulnerable and fearless persona has made him a central figure in the Scottish counterculture music scene.

Dubbed as one of the nations brightest talents by BBC Introducing Scotland. Alx has represented Scotland at international showcase festivals such as Tallinn Music Week and PITCH. Receiving rave reviews from industry professionals including Head of Waves Vienna, Paulina Parvanov and German Tastemaker Niko Backspin who described Alx as the ‘full package’. Alx began 2025 with selection to Scottish radio legend Jim Gellatly's Top 10 To Watch in 2025.

Alx is signed to music manager Joseph Ricketts of NXGEN Belfast, who is best known for his work with one of the UK's breakout stars of 2024, Jordan Adetunji. This has led many to believe Alx is Scotland's next shining star.